Hair growth and hair loss reduction.

Promotes cell proliferation

Maximum efficacy at lower dose

Androgenetic alopecia affects a significant part of the population, impacting up to 80% of men and nearly half of women over the course of their lives*

Eruca sativa hair health

What is Kyoh®?

Kyoh® is a scientifically developed extract obtained from the leaves of Eruca sativa, characterized by a well-defined phytochemical composition and standardized to contain more than 1.5% Erucosides®, Pharmactive’s proprietary complex of flavonol glycosides naturally occurring in rocket leaves. Using HPLC analytical methods, Kyoh® delivers a consistent flavonol glycoside profile ranging from 1.5% to 3.0%, primarily composed of quercetin, kaempferol, and isorhamnetin derivatives, supporting high batch-to-batch uniformity and quality consistency.

The flavonol compounds naturally present in Kyoh® have been investigated for their antioxidant properties and their involvement in biological processes related to follicular activity, including pathways associated with cellular defense and hair follicle support*.

The quality profile of Kyoh® is supported by controlled European sourcing practices, careful raw material selection, and a proprietary manufacturing process developed to maintain the stability, integrity, and reproducibility of its characteristic phytochemical profile.

Get our brochure

How does it work?

The following mechanisms have been investigated for Kyoh®:

  • Support of biological pathways associated with hair follicle function and the normal hair growth cycle*.
  • Promotion of growth factor expression linked to follicular activity, including VEGF and FGF7*.
  • Activation of antioxidant response pathways involved in cellular protection, including NRF2-related mechanisms*.
  • Support in protecting follicular cells from oxidative stress and environmental damage*.
Bote Kyoh

Why Kyoh®?

  • Standardized Eruca sativa leaf extract developed to support hair follicle health and healthy hair appearance**.
  • Characterized by a well-defined phytochemical composition, rich in flavonol glycosides derived from quercetin, kaempferol, and isorhamnetin.
  • Produced from carefully selected European-sourced raw materials under controlled quality and supply chain standards.
  • Compatible with a wide range of nutricosmetic applications thanks to its formulation flexibility and low use levels *.
  • TInspired by the long-standing traditional use of rocket leaves in various historical wellness practices across Asia>*.
  • Manufactured using Pharmactive’s proprietary Active Nature Tech™ process, Active Nature Tech designed to concentrate and preserve key bioactive compounds while ensuring high quality and consistency standards.

Developed to meet the evolving demand for next-generation beauty-from-within solutions.

Follicle-focused biological research

Kyoh® was assessed in a recent in vitro investigation using cultured human dermal papilla cells, a well-recognized model in hair follicle biology research.

The study findings showed increased expression of VEGF and FGF7, signaling pathways involved in follicular physiology and hair follicle activity*. Kyoh® also demonstrated activation of NRF2-associated antioxidant pathways related to cellular defense mechanisms and protection against oxidative stress*.

Additionally, the extract supported dermal papilla cell activity, highlighting its potential as a targeted botanical ingredient for next-generation beauty-from-within formulations focused on follicle health and hair wellness.

Controlled European sourcing

Kyoh® is manufactured from selected Eruca sativa cultivated in Europe under carefully managed agricultural conditions aimed at maintaining high standards of raw material quality and consistency.

The leaves are collected at a specific stage of development to help preserve their naturally occurring flavonol glycosides, including the compounds standardized as Erucosides®*.

Together with Pharmactive’s proprietary extraction and analytical technologies, this sourcing approach supports traceability, batch-to-batch consistency, and a well-characterized phytochemical profile suitable for advanced nutricosmetic applications.

  • Non-GMO.

  • Non-irradiated.

Our certifications and awards

HALAL
KOSHER
ECO
Doping Free
Efsa

(*)References available upon request

Are you interested in our ingredients?
Please fill the contact form

Contact

Disclaimer

(*) These statements have not been evaluated by the European Food Safety Authority (EFSA) or other pertinent Regulatory Authority. This product is not intended to diagnose, treat, cure or prevent any disease.