As with every year, March has been filled with fairs, and in 2024, we’ve added some new ones to our itinerary. Thus, we’d like to offer a summary of our travels throughout this bustling month.
Our journey started in Barcelona at Nutraceuticals Europe 2023, the international event for the functional ingredients, novel foods, and finished products industry. This is the professional nexus for producers, distributors, and their customers. According to Cristian Conde, our Head of Marketing, “Nutraceuticals Europe 2024 has solidified as the benchmark fair for the Spanish market, growing year after year and sparking the interest of all sector companies. It enabled us to connect with significant existing clients and to generate new leads. An expansion to two pavilions and an increase in foreign visitors are expected next year.”
Our next venture took us to the vibrant heart of the Natural Products Expo West in Anaheim, United States, the largest and most exhilarating event for the natural and organic products community. Our participation was not only a symbol of our commitment to health and nature but also provided us with an unparalleled platform to explore, learn, and engage. Furthermore, it offered us the chance to delve into the latest innovations and emerging trends within the sector. For Cristian, “Natural Products Expo West 2024 is undeniably the benchmark fair for the American market, with a strong focus on Finished Products. It has allowed us to solidify and advance the negotiation of various projects with immense sales potential. It also enabled us to tighten our relationship with our distributor Gencor, who hosted us at their stand throughout the fair. The American market dictates the dietary supplements industry’s pace and serves as a model for other markets. Continued growth there is crucial for solidifying Pharmactive’s project.”
Our last stage of this journey was at Infarma in Madrid. This fair includes the Medicines and Parapharmacy Hall and the European Pharmacy Office Congress. It stands as the largest and most significant event in Spain, dedicated exclusively to the pharmacy office, providing an ideal platform for laboratories and pharmacy office suppliers to showcase their products and services to the pharmacists in attendance, which is strictly professional. Our colleague Luis Parra, Business Development Manager for Iberia, Latam, and Africa, noted, “The INFARMA fair this year 2024 has introduced interesting brands from the Food Supplement or Nutraceuticals sector with unique proposals directly aimed at adding value to health and having a therapeutic effect on the end consumers of community pharmacies. This indicates that the end consumer continues to trust the community pharmacy and the pharmacist and is looking beyond, aiming to stay healthy.”
With this, we close this March full of fairs and are getting our suitcases ready to travel to SupplySide East in April!!
See you there!
